TASK: This was an extremely large scale project - in which JLT wanted to create a site to act as an information hub to their users, looking to know more about their policy, and potential insurance claims.
I was initially given a 120 page document of information that needed to be featured on the site. This information needed to be organised into categories that could be understood by the website users.
Another large factor of this project was to create a member log in. We wanted this information to only be available to JLT clients, however still have enough to engage non-member users; enticing them to become a client.
RESEARCH: First things first: I had to organise these pages of information into sub-sections that people would know to look for the information. I created questions, that were commonly asked from JLT customers, and then assorted the information to these questions. But there was still 31 questions, ranging from a wide variety of topics (claims, policies, wage declarations, premiums, etc).
Where would our customers look for this information?
What would be the quickest way for them to find the information that they needed, avoiding information that would be excessive.
